Introduction: Nowadays, achieving economic, political and cultural independence is considered as a significant component of development; it also requires pervasive and institutionalized national zeal amongst different classes of the society. In this regard, many financial experts have paid attention to producers and Consumers’ supporting of the economy as well as the utilization of domestic capacities in various fields. Supporting the revival of domestic capacities to produce goods and services results in the formation of endogenous variables instead of exogenous ones, which would increase decision-and policy-making powers in economic, social, and cultural fields. The eighth clause on the general policies of the Resistive Economy asserts “ the promotion of consuming domestic goods” . Given the experience of many countries regarding their paths towards progress, the lower and middle classes’ state of welfare and livelihood in the society, as agents who are at the service of manufacturing firms, are a function of national zeal and economic empowerment of the society; it is also manifested in the growth of domestic production and consumption of domestic products. Considering these discussions, the main problem examined in this study involves the status of Consumer Nationalism along with identifying the most important factors that affects it in Isfahan City...

Objective: The increase in the desire of Consumers to consume domestic products is one of the main concerns, which is a priority in economic and trade policies of any country. Consumer Nationalism is one of the most important issues in Consumer behavior that the correct explanation of which plays an effective role in this issue and helps businesses to design product positioning strategies and market success. The purpose of this study is to explain the construct of Consumer Nationalism and its components. Methodology: The present study is conducted by a mixed method in two phases, qualitative and quantitative. The statistical population in the qualitative stage included experts in the Iranian clothing industry, a sample of 20 of whom were selected by judgment. In the quantitative stage, the statistical population consisted of clothing Consumers in Iran and 310 individuals were selected by cluster sampling. Results: After conducting in-depth interviews and identifying the dimensions by thematic analysis and Delphi fuzzy method, exploratory and confirmatory factor analyses were performed to validate the model. Finally, the dimensions of Consumer Nationalism and its components were proposed. Conclusion: The results of the research indicate that by identifying the dimensions and components of Consumer Nationalism in the Iranian clothing industry and adopting appropriate policies in this field, we can witness the growth and prosperity of this industry and the reduction of the unemployment rate in it.

The purpose of this research is to investigate the effect of Nationalism and Consumer hostility on the consumption behavior of foreign products with the moderating role of product characteristics. This research is practical in terms of purpose and survey in terms of nature and method. The statistical population of the research includes Consumers of foreign products in the city of Ardabil, due to the unlimited statistical population, the sample size was estimated to be 384 people, of which 288 people were able to complete the questionnaire. As mentioned, the data collection tool is a questionnaire that was distributed face-to-face. Structural equation modeling and confirmatory factor analysis, and SPSS and LISREL software were used to analyze the data. It is worth mentioning that the research results showed that Nationalism has a positive and significant effect on Consumer hostility. In addition, the negative and significant relationship between Consumer hostility and consumption behavior of foreign products was also confirmed. Finally, it should be noted that although trust does not have a moderating role in the relationship between Consumer hostility and consumption behavior of foreign products, perceived quality and perceived price (cost) play a moderating role in the relationship between Consumer hostility and consumption behavior of foreign products.

Consumer Nationalism in the age of global changes has a strong relationship with national identity. From the point of view of social identity and based on national identity, the attitude of Consumer Nationalism in the direction of supporting one's own group against others forms a framework in which a person has a positive attitude towards domestic goods and a negative attitude towards foreign goods as a threat to the national economy. In this research, while using the attitude network analysis method as a new method of cognitive analysis, the opinions, emotions and behaviors of Iranians have been analyzed in the field of Consumer Nationalism. Sharma's consumption Nationalism scale was studied in a sample of 1004 people from all over the country with multi-stage stratified sampling and by telephone survey and the indicators of centrality, betweenness and power of the variables and their relationship with each other were evaluated and compared in the form of network edges. Three behavioral, emotional and cognitive clusters (factors) were observed in the attitudinal network. Desire to buy Iranian goods, pride in Iranian goods and the quality of Iranian goods have the highest centrality in the attitudinal network of Consumer Nationalism. The effect of gender on the attitudinal structure was investigated and the distinct networks of people's attitude towards consumption Nationalism were analyzed based on this.

In modern competitive marketing for producers the situation has become harder to compete with other countries’ goods and survive in the markets. Although a large part of competiveness relies on tangible features but Consumer Ethnocentrism is one of essential factors to decrease Consumer tendency for the foreign goods. An industry that is severely affected by imported goods is feminine clothes. This study investigates psychosocial factors (Nationalism, conservatism, extroversion) by modifiers role age and education variable on Consumer Ethnocentrism. The statistic universe of this study consists of east Tehran women that divided to four clusters mean: north, south, west, east by cluster sampling and then 385 questioners distributed among them. The Results of the research represent that the relationship between conservatism and Nationalism is statistically significant but there is no statistically significant relationship between extroversion and Consumer Ethnocentrism. In addition when the age variable appears in modifier role, there is only a significant relationship between conservatism and ethnocentrism and when the education variable appears in modifier role, the relationship between Nationalism and Ethnocentrism is the only significant relationship.